About Us
World of Afrika is a digital marketplace connecting African makers with customers worldwide. We celebrate craft, culture and creativity one order at a time.
- 18,500+Independent Sellers
- 320k+Products Listed
- 70+Countries Reached
- 1.2M+Orders Delivered
Our Story
We started World of Afrika with a simple idea: every artisan deserves a digital storefront that matches their craft. From bustling markets in Kampala and Accra to small studios in Kigali and Lagos, we saw brilliant work that rarely reached global audiences. We built a platform that removes borders, handles logistics, and promotes responsible commerce so makers can focus on making.
Today, our marketplace is powered by community. Curators verify sellers, photographers help with product shots, and our buyers leave thoughtful reviews that elevate the best work. It’s a flywheel of quality, trust, and celebration of culture.
Milestones
2019
Idea & First Sellers
Prototype launched with 25 artisans from Kampala and Nairobi.
2021
Payments & Logistics
Integrated regional payments and rolled out tracked international shipping.
2023
Scaling the Community
Introduced seller hubs, photography grants and marketplace reviews.
2025
Going Global
70+ countries reached; new categories including Home & Living and Beauty.
Authenticity
Every listing is original work by the seller no mass produced dropshipping.
Security
Encryption, vetted partners, and continuous checks keep shoppers safe.
Impact
Each purchase supports livelihoods and preserves craft traditions.
Meet the Team
A small team with a big mission designers, engineers and community builders spread across Africa.